Essential Sea Moss

Case Studies

03

Case Study 03

Essential Sea Moss - From Concept to $300K+ in Wellness Sales

Challenge

The founder of Essential Sea Moss came to us as a proven operator, already generating $50K/month in her children’s clothing e-commerce brand. But she wanted to build something new: a legacy wellness product that combined purpose, culture, and scale.
‍

With no brand, no audience in the health space, and entering a saturated market full of generic-sounding supplement companies, she needed a strategic partner to engineer differentiation from day one.

Objective

Launch a premium sea moss brand that

01

Stood apart from low-quality or commoditized products

02

Educated customers on the real benefits of sea moss gel

03

Created mass trust and viral momentum through strategic branding and relationships

What Is Sea Moss Gel?

Sea moss gel is a mineral-rich superfood derived from red algae (Irish Moss). It contains 92 of the 102 essential minerals the human body needs, supporting

Immune system
function

Gut health and
digEstion 

Skin clarity and
inflammation reduction

Thyroid and hormonal
balance

Once considered a niche health remedy, it has become a rising star in holistic wellness, but few brands present it with the clarity and culture needed for wide adoption.

SOLUTION

We helped the founder transform her vision into a high-converting wellness brand through our proprietary Brand + Launch Infrastructure Framework™.

Key Actions Taken
‍

Brand Identity + Product Positioning

Content + Funnel Strategy

Strategic Endorsements + Partnership Layer

Founder-Led Content Flywheel

RESULTS

Over

$300,000K

in a single record-breaking month